Colors

DSU Navy serves as the grounding color for the primary palette. However, in order to bring out the personality of the school, it should be used in combination with the brighter, more energetic Warm Red and Light Blue that have been added to the palette. The high contrast achieved by the combination of these colors allows key messaging and elements to pop.

DSU Scarlet and the new Medium Blue play more of a supporting role. DSU Scarlet is used primarily in the full-color logo’s mark as well as in gradients over the Warm Red for a dramatic effect. Similarly, the Medium Blue may be used as a gradient over the Light Blue.

PLEASE NOTE: If your project is to be printed, use the Pantone colors or CMYK color breakouts ONLY. Pantone and CMYK built colors often appear different than RGB or Hex colors on screen. DO NOT use RGB or Hex colors on print projects. If your project is to be viewed on screen, use RGB values or Hex codes only.

DSU Navy

Pantone 295 C / Pantone 295 U
Hex: #002857
CMYKc (100, 57, 9, 52)
CMYKu (100, 68, 0, 21)
RGB (0, 40, 87)

Light Blue

Pantone 297 C / Pantone 297 U
Hex: #69C3E8
CMYKc (52, 0, 1, 0)
CMYKu (50, 0, 0, 0)
RGB (105, 195, 232)

Medium Blue

Pantone 285 C / Pantone 285 U
Hex: #0971CE
CMYKc (90, 48, 0, 0)
CMYKu (81, 46, 0, 0)
RGB (9, 113, 206)

DSU Scarlet

Pantone 200 C / Pantone 186 U
Hex: #C20F2F
CMYKc (3, 100, 70, 12)
CMYKu (0, 100, 75, 1)
RGB (194, 15, 47)

Warm Red

Pantone 2348 C / Pantone 2348 U
Hex: #F15A4F
CMYKc (0, 79, 64, 0)
CMYKu (0, 83, 78, 0)
RGB (241, 90, 79)

Contrast Compliance

Contrast compliance refers to a set of standards developed to enable low vision individuals to access information in digital media. Printed media does not need to follow the same guidelines.

The top combinations shown comprise all the background foreground color schemes that meet AA contrast compliance standards.

The bottom combinations shown comprise all the background foreground color schemes that meet AA contrast compliance standards ONLY if text is above 18pts. Reserve these combinations for headlines or similar instances.

Again, these rules apply to digital media only. They are not relevant in printed media.

Contrast Compliant Combinations

Contrast Compliant Combinations Above 18pt text

Color Combinations

The revised color palette was created with flexibility in mind to allow for unique, eye-catching color combinations. However, in order to maintain brand cohesion, DSU Navy will almost always play a large role in the layout, with the exception of photo backgrounds. Being a dark navy, it will only show up on photos with significantly lighter portions. When working with a darker photo, stick with majority white text and use the warm red, light blue, or medium blue for small copy emphasis.

The primary combinations are as follows:

Warm red on navy blue
Navy blue on warm red
Light blue on navy blue
Navy blue on light blue

Color Usage Rules

Consider which core value best aligns with the overall message / tone of the collateral you are designing.

Although not required, we recommend using the guide below to select a single gradient color that aligns with the primary core value conveyed.
Text should be white. However;
– One secondary color may be selected to highlight certain keywords, as long they do not fall on the first line of text.
– When possible, this secondary text color should align with another core value conveyed, however, readability (and following color contrast rules) takes precedence.
Do not use more than white and one other color in the copy/text.

Wisdom

St. Francis de Sales wrote: “Knowledge is the eighth sacrament.” Francis also developed the centrality of the heart as the locus of love for the human person. Thus, knowledge must not remain in the mind but touch the heart to be transformed into a wisdom that informs life’s choices and impels the disciple to love and serve.

Gentleness

Salesian gentleness challenges us daily, from how we text and email to the way we drive, vote, and relate to our friends, family, foes, and colleagues.

Hospitality

During a time in our world when countless peoples are exiled from their homelands, rejected and forced to live on streets, precluded from quality education, or marginalized in any way, Salesian hospitality seeks to accept others by honoring their human dignity and empowering them to be who they are and be that well.

Humility

With Salesian humility, we are grateful for the gifts given to us, crediting God for them and blessing the world with our expression of those gifts placed at the service of others.

Gratitude

Our ability to give thanks to God emerges from humility and prompts us to pray and, in turn, share the bounty of our blessings with others.